It all began back in the early 70’s with a passionately intrigued, fiercely strong and capable woman named Ursula Marie Pridham, who would become Australia’s first commercial female winemaker...
In a time where the wine industry - along with many others - were predominantly male dominated, Ursula (bottom right) never let this stop her, working impressively to transform the traditional style of Australian wine to be a much more approachable and elegant style that could be enjoyed by a younger market.
This was ground-breaking for the wine industry of the time and set the path for further growth of wine appreciation and consumption. As a result, the wine industry continued to grow steadily over the next 20 years until 1987, when Ursula and the family decided to call it a day and pursue other agricultural interests.
" In a time where the wine industry - along with many others - were predominantly male dominated, Ursula never let this stop her... "